Top 5 Travel and Local Apps in Africa Q4 2023

During the fourth quarter of 2023, the top travel and local apps in Africa showed varied performance in terms of downloads and active users. Here's a closer look at the trends for Booking.com: Hotels & Travel, Google Earth, Ego, Airbnb, and Google Maps.

Booking.com: Hotels & Travel saw a notable increase in weekly downloads, starting at around 57K in late September and peaking at approximately 87K by the end of December. Weekly active users also grew steadily, from 753K to 846K during the same period.

Google Earth experienced fluctuations in weekly downloads, with a high of 57K mid-October and a low of around 34K in early December. Despite these variations, weekly active users remained relatively stable, hovering around the 330K to 360K range.

Ego demonstrated significant growth in weekly downloads, peaking at over 63K in mid-November before declining to around 14K by the end of December. Correspondingly, weekly active users saw a rise from 6.6K in late September to a peak of 109K in late November, before dropping to about 78K by year-end.

Airbnb maintained a consistent download rate, starting at 30K in late September and reaching around 35K by the end of December. Weekly active users also showed a steady increase, rising from 217K to 242K over the quarter.

Google Maps consistently led in weekly downloads, starting at 86K in late September and stabilizing around 77K by the end of December. Despite some fluctuations, weekly active users remained high, starting at 3.17M and ending the quarter at approximately 2.85M.

These insights highlight the dynamic nature of the travel and local app market in Africa. For more detailed analytics and trends, visit Sensor Tower.